Rockstarchitecture
Project Earth Day embodies more than sustainable, chic, eco-fashion. It expresses and exemplifies the inherent connections that exist between all the creative fields. Architecture, Fashion, Product Design, Artisans, Interior Design, and Graphic Design all share similar facilities in their respective approaches and end-products which, nowadays, are exaggerated even more by the need for sustainability and the creative and innovative processes involved in being as "Green" as possible. Our goal was to show this latent connection, bringing it to fruition in the light of "green" design.
The primary idea was to show the connection between fashion and architecture and bring to light the sustainable natures of each. For us, this connection lay most vibrant in urban culture. New York City. And within the urban context there are three primary locations where the connection between nature and city occur, which are the "edge," the "void," and the one we chose would work best, the "unintended." Unintended, meaning the place where no one set out to make an
eco-friendly place, but it happened to evolve into that. The location, or backdrop, where this takes place is the alley. It is the "back-side" of the city and it brings us back to a time and place where "sustainable" design was necessary. Back to the time when we needed air and light to be able to inhabit (a place). After the advent of modern architecture, and our ability to create and mitigate our environment, we forgot about light and air. We remember now, partially due to the growing fashion of it, and wanted to stress this concept in our design. Architecture should not be considered "Green" because inherent to the practice should be the consideration of
the environment.
Somebody once asked a wise man what he would've done if he weren't a wise man...he said, if knowledge had not been his gift he would've liked to be a rockstar...possibly an architect...these words, from a wise man nonetheless, seemed like a great starting point. A Rockstarchitect...brilliant.
It was over a cup of coffee and a late night conversation that the seeds were planted. Joined together from an affinity towards questioning and an ever-growing hunger for knowledge, Rockstarchticture set out to pave the way for our own breed of architecture. Drawing from all the creative fields and creating a process that not only embodies these interrelationships between the fields, but embraces and enriches each respectively.
Rockstarchitecture was never about trashing hotel rooms. It was never about being in the spotlight. It was never about our name on a billboard. Rather it was about questioning. It was about seeking the answers first hand, rather than accepting what was told. We came together to solve problems creatively, always seeking to enrich ourselves and enrich the work we produced. Two heads are better than one and five better than two. We deliver a creative process that draws from all creative fields, and believe that being adept at all fields can only create a stronger and more concise product.
We are the architect. We are the designer. We are the writer. We are the thinker. We believe that all things that are designed come from a creative place that is inherently intertwined and interwoven within each respective discipline. We use this process to solve the problems that our clients have, to materialize their visions and realize their goals because there is only one you. Distinguish yourself.