Conceptual Runway Rendering - Rockstarchitecture
Conceptual Runway Backdrop Rendering - Rockstarchitecture
"Unintended" Urban Theme, Runway designed by Rockstarchitecture
The primary idea was to show the connection between fashion and architecture and bring to light the sustainable natures of each. For us, this connection lay most vibrant in urban culture. New York City. And within the urban context there are three primary locations where the connection between nature and city occur, which are the "edge," the "void," and the one we chose would work best, the "unintended." Unintended, meaning the place where no one set out to make an eco-friendly place, but it happened to evolve into that. The location, or backdrop, where this takes place is the alley. It is the "back-side" of the city and it brings us back to a time and place where "sustainable" design was necessary. Read more about Rockstarchitecture & the deign intent here.
Lighting Designed by Sarah Jakubasz
This is Sarah’s second year working with EGB on Project Earth Day. Sarah is a designer with Lightswitch, a design consortium with experience in projection and lighting design ranging from architectural, corporate and theatrical lighting projects. The lighting for Project Earth Day uses many different applications of what we consider as green lighting. Green lighting in the entertainment industry incorporates the newest available technology and choosing the best light for your application and not choosing something solely by the power consumption. Read more about Sarah Jakubasz & the design intent here.
Runway and Window Display Materials Sponsored by:
Lighting Sponsored by:
2007 Runway & Window Display Images